Professional Background
A journey of ideas, innovation, and collaboration
Herbalife
2016 - Current
GRAPHIC DESIGN MANAGER 2020 - ...
SR. GRAPHIC DESIGNER 2018 - 2020
GRAPHIC DESIGNER 2017 - 2018
PRODUCTION ARTIST 2016 - 2017
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Directed creative strategy and execution for marketing projects across web, print, video, and event assets.
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Collaborated cross-functionally with project managers, photo/video teams, 3D designers, and web publishers to deliver cohesive campaigns.
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Ensured Herbalife Nutrition brand compliance across all team projects, safeguarding consistency and global standards.
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Led design and art direction for high-visibility marketing initiatives, enhancing brand presence and customer engagement.
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Contributed to creative conceptualization across departments, driving innovative solutions and integrated storytelling.
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Developed and authored corporate brand style guides, establishing clear design frameworks and elevating brand identity.
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Partnered with stakeholders to translate strategic vision into creative deliverables that achieved business objectives.
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Managed team productivity and resource allocation, maintaining healthy occupancy levels and optimizing output.
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Oversaw accurate monthly work log reporting, ensuring transparency and accountability across all team members.
Universidad del Valle de México
2015 - 2017
ACADEMY
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I worked as an academic instructor, teaching courses in Multimedia, Production and Costs, Semiotics, and Critical Thinking.
Hewlett Packard
2014 - 2016
SOCIAL RESPONSABILITY LEADER
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Led the design and execution of fundraising campaigns, achieving increased donor engagement and measurable revenue growth.
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Evaluated and monitored corporate social responsibility projects, ensuring alignment with organizational values and measurable community impact.
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Directed internal communications for social impact initiatives, fostering employee participation and strengthening organizational culture.
3 Museos
2008 - 2011
Museum Educational Services
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Program Management: Oversight and coordination of educational initiatives.
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Educational Program Design: Development of workshops and learning experiences.
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Inclusive Museography: Creation of accessible exhibits for people with disabilities.
Diálogo en la Oscuridad
2006 - 2008
Educational Services
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Program Management: Oversight and coordination of educational initiatives.
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Educational Program Design: Development of workshops and learning experiences.
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The creation of sensory and empathy experiences for all audiences.