CARLOS VALDIVIA
Creative Lead with 6+ years of experience leading global, in-house creative teams and building scalable brand systems across marketing, digital, and experiential platforms. Proven ability to translate business strategy into bold, human-centered creative that drives consistency, engagement, and cultural relevance across markets. Experienced collaborator across executive, marketing, product, and production teams in fast-paced, global environments.
Creative / Art Direction Manager
Since 2016, I helped build the Herbalife GBS Creative & Translation Services Agency from the ground up, establishing a global in-house creative model that integrates design, production, translation, 3D, and project management.
Alongside building the structure, I focused on growing talent, developing junior designers into senior, multi-disciplinary creatives and scaling the team across multiple global hubs.
Today, my team delivers high-impact digital and print assets and leads concept-driven creative proposals for product launches, events, and promotional campaigns.
Below are selected examples of work I have led with my team.
From Vision
to Launch
The MultiBurn™ strategy shifts the narrative from "quick fixes" to empowered progression, positioning the supplement as the essential catalyst that aligns a user’s effort with their metabolic results. By bridging the gap between active movement and visual achievement, we transform the weight-loss journey into a sustainable partnership between science and willpower, validating the consumer's lifestyle rather than just selling a pill.
Visually, the campaign captures the synergy of action and reward, blending high-energy training imagery with the quiet triumph of self-confidence. Through a premium, light-filled aesthetic and the "Weight No More" hook, the product promise a "healthier, happier you" by turning daily discipline into a visible, lasting metabolic rhythm.
Smarter and 75% Faster
Balancing creative ambition with real-world constraints, with the right references and a detailed brief, my Team have used AI as an intelligent facilitator of efficiency without sacrificing quality.
This section contains images created through AI-powered tools
To keep pace with the speed of social media, my team has embraced AI-powered creative platforms to generate high-quality imagery instead of traditional photo shoots and video editing, cutting production time by up to 75% while maximizing efficiency, agility, and creative flexibility.
Smart immunity starts daily.
This product launch teases a new way to think about immunity: not as a quick fix, but as a daily advantage.
Through dynamic, uplifting moments, we hint at how reinforcing your immune system unlocks the freedom to live fully, stay active, and enjoy life without interruptions. Best Defense PLUS is subtly positioned as the smart, proactive choice for those who want lasting wellness, not just temporary solutions.
Herbalife Digital Experience Transformation
Led the strategic implementation of the Ceros CMS for Herbalife®, establishing it as a core platform for interactive digital experiences including product launches, recipe hubs, virtual events, and business-critical infographics.
Defined the operating model, workflows, and creative standards to ensure quality, scalability, and brand integrity across global teams.
To date, my team has delivered 50+ Ceros experiences, strengthening digital storytelling, accelerating production timelines, and increasing engagement across internal and external audiences, positioning content as
a high-impact driver of marketing, education, and business growth.
Creative Playground
Welcome to my Creative Playground. This is a dedicated space for experimentation where ideas run free from budget constraints or client briefs. Here, I explore new techniques and push conceptual boundaries, constantly evolving my visual language beyond the agency walls
Art Direction Behind a Book
Art Direction for the behind-the-scenes book of the feature film No se aceptan devoluciones, collaborating with Eugenio Derbez and cross-functional production teams on a globally recognized project.
Walk the Plank : Camina Conmigo
A mixed media art project where illustration and design collide
with my passions collage, music, film, and core creative principles.
A playground for exploration that transforms ideas, emotions,
and cultural references into bold visual pieces with a distinct voice.
We cut, we paste, we create and do collabs...
